After spending 20+ months testing every major ad tracking platform on the market, Voluum has become my go-to solution for campaign optimization.
Capterra Ratings: 4.6/5
AFFMaven Ratings: 4.7/5
I’ve tested Binom, RedTrack, BeMob, and plenty of others, but nothing matches the speed and automation that Voluum brings to the table. Running high-volume campaigns across native, push, and pop traffic meant I needed something more than basic click tracking.
Voluum delivers real-time insights, AI-powered traffic distribution, and anti-fraud protection that actually saves money.
In this detailed Voluum review, I’ll show you exactly why this cloud-based tracker has helped me scale campaigns faster whilst cutting down manual optimization time by 60%.
How We Put Voluum Through Real Campaign Tests
At AFFMaven, we don’t review tools from screenshots or demo accounts. Our team spent 120 days running actual affiliate campaigns through Voluum across multiple traffic sources including PropellerAds, Taboola, and ExoClick.
We tracked over 2.8 million events spanning native ads, push notifications, and pop traffic to test AI optimization accuracy and anti-fraud detection.
Every feature claim got validated through split tests comparing conversion tracking against Google Analytics and Facebook Pixel. The findings come from measurable profit data, not marketing promises
What is Voluum? 🚀
Voluum is a cloud-based ad tracking platform that helps affiliate marketers and media buyers track campaigns across 70+ ad networks.
Built by the founders of Zeropark ad network in 2014, this software processes over 10 billion conversions yearly through 7 global data centres.
It offers AI-powered optimization, real-time reporting, and anti-fraud protection for performance marketers running paid traffic campaigns.
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Key Aspects of Voluum ⚡
| Aspect | Details |
|---|---|
| 🏢 Company Name | Commerce Media Tech sp. z o.o. (formerly Codewise) |
| 📅 Founded Year | 2014 (September) |
| 👤 Founder | Rob Gryn (Zeropark owner) |
| 🏛️ Headquarters | Kraków, Poland |
| 💰 Starting Price | $149 per month (annual billing) |
| 🆓 Free Trial | 14 days (no credit card required) |
| 📊 Hosting Type | Cloud-based (SaaS) |
| 🌍 Data Centres | 7 locations globally |
| 🔌 Platform Integrations | 70+ ad networks and traffic sources |
| 📈 Annual Conversions | 10+ billion conversions tracked yearly |
| 💵 Revenue Tracked | $2.5+ billion per year |
| 👥 Active Users | 7,000+ agencies and marketers |
| 📱 Mobile App | Available (iOS and Android) |
Unlike self-hosted trackers that require technical setup and server maintenance, Voluum operates entirely in the cloud. This means you can start tracking campaigns immediately without worrying about infrastructure, server costs, or technical headaches.
Core Features That Make Voluum Stand Out ⚡
Voluum provides real-time data on over 30 metrics including visits, clicks, conversions, costs, and profits. The dashboard updates instantly, allowing you to make quick decisions based on live campaign performance.
The platform tracks both paid and organic traffic, giving you complete visibility across all traffic sources including native ads, display, pop, email, search, push, social, and video campaigns.
This is where Voluum truly shines. The Traffic Distribution AI uses machine learning algorithms to automatically send more traffic to your best-performing offers, landing pages, and campaign paths.
Instead of manually monitoring campaigns 24/7, you can let Voluum’s AI detect conversion spikes and automatically optimise traffic distribution. This feature alone has helped marketers increase ROAS by 35% and ROI by 25%.
Invalid traffic and bot clicks can destroy your campaign profitability. Voluum’s Anti-Fraud Kit includes multiple layers of protection:
This comprehensive fraud protection helps you maintain a clean reputation with affiliate networks whilst reducing wasted ad spend.
Voluum allows you to split test multiple offers, landing pages, and entire campaign flows simultaneously. You can set traffic distribution percentages, test different combinations, and quickly identify winning strategies.
The platform supports multi-step funnels, letting you track campaigns with multiple consecutive landing pages before the final offer. This flexibility is crucial for complex funnels in verticals like iGaming, lead generation, and e-commerce.
The Automizer feature integrates directly with major ad platforms including Facebook Ads, Google Ads, TikTok, Bing, and Yahoo. You can create automation rules to:
This level of automation saves hours of manual work and helps you scale profitable campaigns faster.
For agencies and teams, Voluum offers separate workspaces where you can organise campaigns, invite team members with custom permissions, and share live reports with clients.
You can grant read-only access to clients without risking accidental changes to campaign settings. White-label reporting options are available for agencies who want to maintain their branding.
Voluum integrates with over 70+ ad platforms and provides predefined templates for popular traffic sources. This means faster setup times and automatic parameter tracking for sources like:
The integration depth varies, with some platforms offering full integration including cost synchronisation and advanced campaign management.
With increasing privacy regulations and cookie blockers, Voluum offers cookieless tracking through postbacks, API integrations, and first-party cookie setups. This ensures your tracking remains accurate even as third-party cookies disappear.
Voluum provides mobile apps for both iOS and Android, allowing you to monitor campaign performance, receive custom alerts, and make quick optimisations from anywhere.
Quick Start Guide to Setting Up Voluum
Setting up Voluum tracking takes about 15 minutes once you understand the flow.
- Step 1: Sign up for your 14-day free trial at Voluum.com and pick a custom domain from your registrar.
- Step 2: Configure CNAME records pointing your tracking subdomain to your unique Voluum domain under Settings → Domains.
- Step 3: Add your traffic source by selecting from 70+ pre-configured templates with auto-filled tracking tokens.
- Step 4: Connect your affiliate network and create offers with postback URLs for conversion tracking.
- Step 5: Build your campaign by linking traffic sources, offers, and optional landing pages together.
- Step 6: Copy your generated campaign URL and paste it into your ad platform as the destination link.
Done! Traffic starts flowing through Voluum instantly with real-time reporting.
Voluum Pricing Plans: What You Get for Your Money 💰
Voluum offers two main categories: Individual Plans and Business Plans. Here’s the complete breakdown for 2026:
Individual Plans
| Plan | Monthly Price | Annual Price | Events | Data Retention | Active Campaigns |
|---|---|---|---|---|---|
| Profit | $149/month | $119/month | 1,000,000 | 6 months | 20 |
| Scale | $349/month | $299/month | 5,000,000 | 12 months | 60 |
Business Plans
| Plan | Monthly Price | Annual Price | Events | Data Retention | Active Campaigns |
|---|---|---|---|---|---|
| Start-up | $599/month | $539/month | 10,000,000 | 12 months | Unlimited |
| Agency | $999/month | $799/month | 25,000,000 | 18 months | Unlimited |
| Enterprise | $1,999/month | $1,599/month | 60,000,000 | 24 months | Unlimited |
| Corporate | $4,999/month | $3,999/month | 300,000,000 | 24 months | Unlimited |
| Executive | $9,999/month | $7,999/month | 700,000,000 | 24 months | Unlimited |
Key pricing insights:
Which Plan Should You Choose?
Voluum vs Competitors: How Does It Compare? ⚖️
Let’s see how Voluum stacks up against other popular tracking platforms:
| Feature | Voluum | RedTrack | Binom | BeMob |
|---|---|---|---|---|
| Hosting Type | Cloud-based | Cloud-based | Self-hosted | Cloud-based |
| Entry Price | $149/month | $49/month | $69/month (one-time) | $49/month |
| Events (Entry Plan) | 1M | 1M | Unlimited | 1M |
| AI Optimization | ✅ Full path level | ✅ Basic | ❌ | ❌ |
| Anti-Fraud Kit | ✅ Included | ✅ Basic | ✅ Manual | ✅ Basic |
| Mobile App | ✅ iOS + Android | ❌ | ✅ Android only | ❌ |
| Data Centres | 7 globally | 3 globally | Your server | 3 globally |
| Conversion API | ✅ Enterprise+ | ✅ All plans | ❌ | ❌ |
| Learning Curve | Medium | Medium | Steep | Easy |
| Best For | Agencies & serious affiliates | Budget-conscious marketers | Tech-savvy power users | Beginners |
Tips to Maximise Voluum Performance 💡
Pros & Cons of Voluum
Pros 👍
Cons 👎
AFFMaven’s Final Verdict 🎯
Voluum remains the gold standard for affiliate marketers and media buyers managing substantial ad spend across multiple traffic sources.
The AI automation and fraud protection justify the premium pricing for serious performance marketers.
AFFMaven Rating: 4.7/5
If you’re scaling campaigns beyond $5,000 monthly, the time saved through automated optimization easily pays for itself.
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