Rush W, CEO & Founder of Sell The Trend – Interview Series

The platform has made a big impact by saving time and effort for entrepreneurs. Many sellers credit it for helping them identify trending products and scale their stores effectively.

Rush is a seasoned entrepreneur with years of experience in digital marketing and online business. His passion for helping others succeed has made Sell The Trend a trusted name in the industry.

In this interview, we’ll explore his insights on building a sustainable online business and adapting to changes in the e-commerce industry.

With your background in developing mission-critical platforms for the financial industry, how did this experience influence the AI architecture of Sell The Trend?

First off, thank you for inviting me to this interview with AffMaven.  I’m looking forward to sharing some insights into Sell The Trend and the dropshipping industry as a whole.   To answer you question:

My experience in the financial industry taught me the importance of reliability, scalability, and precision. When building mission-critical systems, there’s zero room for errors, and this mindset shaped the AI architecture of Sell The Trend. We adopted a data-driven approach, ensuring our algorithms can process vast amounts of data quickly and accurately. 

---

Could you explain how Sell The Trend’s AI algorithms analyze and identify winning products from thousands of options?

Sell The Trend uses a combination of proprietary AI models and publicly available data to assess trends across multiple platforms, including social media and e-commerce sites. Our algorithms analyze product performance, saturation levels, geographical popularity, and growth trends in real-time.

By evaluating over 26 data points, including order volume, social media engagement, and competition, the system predicts which products have the highest potential for success.

---

What technical challenges did you face when implementing the one-click product import and automated store creation features?

One of the primary challenges was integrating multiple supplier APIs and ensuring consistent data flow between platforms. Each supplier has unique protocols, and ensuring seamless synchronization required robust error-handling mechanisms. Another challenge was building a system flexible enough to generate high-converting store designs while keeping it simple for users.

To be frank, we overcome these hurdles by having an awesome technical team both on the development as well the quality assurance side.  Rigorous testing was then done to deliver a smooth user experience.

---

How does SellShop’s AI-driven store setup process differ from traditional dropshipping store creation methods?

Traditional store setup methods often require extensive manual input, such as designing layouts, uploading products, and configuring settings. SellShop eliminates these steps by leveraging AI to create fully optimized stores within seconds. 

Launching a store then will only take an additional few minutes for the merchant to connect their preferred payment gateways.  From preloaded winning products to auto-generated product pages and built-in marketing tools, SellShop streamlines the process, saving time and reducing the need for technical expertise.

Though there are now some automated Shopify store creators, the issue with these is that some additional setup and apps are required for full functionality of the store.  You often need to subscribe to a winning product app or automation tool “ontop” of the basic Shopify plan.  With SellShop, this is all included and pre-configured. 

Also Read : Sell The Trend Review: Is It Worth?

---

What are the most common pain points you’ve observed in dropshipping, and how does your AI-powered platform specifically address them?

The most common pain points include finding reliable suppliers, choosing the right products, and managing store operations efficiently. Sell The Trend addresses these by being a complete dropshipping app.

This means we provide AI-powered product research to help users discover winning products faster.  We also have a ranking system for suppliers available on our platform, ensuring high-quality, reliable vendors with fast shipping.

Also with complete automation tools, Sell The Trend simplifies the inventory management, order fulfillment, and customer communication processes. These features reduce guesswork and help entrepreneurs focus on growth.

---

What metrics does the AI system evaluate to ensure supplier reliability and speed?

Sell The Trend evaluates suppliers on metrics such as delivery speed, product quality, pricing consistency, and customer feedback. It also tracks order completion rates and communication responsiveness.

By continuously analyzing these metrics, we ensure that only the top-performing suppliers are recommended to our users. Automated marketing is a big part of the dropshipping process.

Sell The Trend houses a large supplier database of both domestic and international vendors.

---

Could you describe how Sell The Trend’s AI-driven Facebook Audience Builder and video ad creation tools help store owners scale quickly?

The Facebook Audience Builder identifies target demographics based on niche, interests, and behaviors, allowing store owners to create highly optimized campaigns. Our video ad creation tool automates the process of generating professional, engaging ads by combining product imagery, music, and copy into polished videos.

Together, these tools enable users to scale their businesses by reaching the right audience with impactful content quickly. 

---

With success stories like Kyle Brattan generating over $100,000 in revenue, what patterns have you observed in successful dropshipping entrepreneurs?

ASuccessful dropshippers share a consistent approach to their business. They are methodical in testing products and advertising strategies, always learning from the data they gather.

Adaptability is another key trait—they are quick to pivot when market trends or customer preferences change, ensuring they stay relevant.

Additionally, they focus deeply on one niche at a time, refining their approach until they see measurable success before expanding further. Our platform is designed to support these behaviors by providing tools that make it easier to experiment, analyze, and scale effectively.

---

How does Sell The Trend’s supplier ranking system work, particularly for fast shipping suppliers?

Our supplier ranking system evaluates shipping speed, reliability, and customer satisfaction. For fast shipping suppliers, the system prioritizes suppliers that ship from local warehouses. 

For example, for USA shipping, we will only show suppliers that will ship using USPS which insures that the products are located in the USA.

This ensures that store owners can meet customer expectations for prompt delivery.

---

What role does AI play in your platform’s marketing automation tools, especially for social media engagement?

AAI plays a central role by automating tasks like audience targeting and performance analysis. For example, our Facebook and TikTok Ad Explorers are perfect for seeing what’s going viral on those platforms.

This helps our users create tailored ads that resonate with that platform’s audience. 

---

What inspired the integration of both product research and store creation tools under one platform?

The inspiration came from observing how fragmented and costly the dropshipping ecosystem was becoming. Entrepreneurs often had to juggle multiple tools for product research, store design, marketing, and order fulfillment, which not only complicated the process but significantly increased expenses. For someone just starting in dropshipping, these costs could be a major barrier to entry.

We wanted to change that by offering an all-in-one solution that streamlines every aspect of the process at a more accessible price. By integrating these functions into a single platform, we empower users to focus on building and scaling their business without being burdened by unnecessary complexity or high costs.

---

What upcoming features or innovations can we expect from Sell The Trend? In 2025

While I can’t share specifics about product roadmap, I can say that we’re focused on enhancing automation, expanding supplier integrations, and introducing more advanced product discovery tools. 

Also expect even more robust AI-driven solutions and enhancements that cater to emerging trends in e-commerce and customer expectations.

One thing we do pride ourselves with at Sell The Trend is that you can always expect constant updates and upgrades to our application.   

---

As someone who has transitioned from financial industry platforms to e-commerce solution, what personal lessons have shaped your leadership approach at Sell The Trend?

A. The biggest lesson I’ve carried over is the value of adaptability. Both industries are fast-paced, requiring quick decision-making and a customer-first mindset. I’ve also learned the importance of empowering teams with the right tools and fostering a culture of innovation.

At Sell The Trend, we focus on continuous learning and listening to our users to ensure we’re building solutions that truly meet their needs.   At the end of the day, we are building tools for our customers.  Our decisions will always be informed by their wants.  What they want, is what we want. 

---

Our conversation with Rush Wehbi, offered valuable insights into the dropshipping industry. With over a decade of experience in e-commerce and digital marketing, Rush highlighted how product research tools like Sell The Trend can help sellers identify winning products faster. 

He shared that 70% of successful online stores rely on data-driven decisions to stay competitive. Rush stressed the importance of adapting to market trends and using tools that provide real-time analytics. 

He also discussed how Sell The Trend has helped over 10,000 sellers simplify their businesses by improving product sourcing and improving decision-making.

As the dropshipping market grows, staying ahead requires the right tools and strategies. Are you ready to take your online business to the next level with smarter product research?