Tracking affiliate campaigns across different ad formats feels like juggling flaming torches while blindfolded. Your native ads might crush it on Taboola, but your video campaigns bleed money on YouTube with zero visibility into what’s happening.
Most affiliates end up with spreadsheet nightmares, piecing together conversion data from Facebook, click tracking from landing pages, and ROI metrics scattered across five different dashboards.
Voluum fixes this chaos by centralising everything from push notifications to display banners in one hub. Finally, you can see which ad formats and traffic sources actually make money instead of burning budget on guesswork and crossed fingers.
The best part? You can grab 40% off on Voluum with our special coupon right now.
🔁 The Core of Voluum Tracking: Events and Redirects
Before we get into specific ad formats, it’s vital to understand the basic mechanics of how Voluum works. The platform is designed to record specific user actions, which it calls events.
The magic that captures the initial “Visit” often happens through a redirect. When you set up a campaign in Voluum, you get a unique campaign URL. This is the link you use in your ads.
When a user clicks it, they are momentarily passed through Voluum’s tracking domain before landing on your intended page. In that split second, Voluum records a ton of data: device type, location, browser, OS, and any parameters you’ve passed from the traffic source.
This redirect method is often more powerful than pixel-only tracking. Pixels are bits of code that fire after a user has already reached a webpage.
With redirects, the tracking happens first, which allows Voluum to do clever things like A/B test different landing pages dynamically, sending users to different destinations based on rules you set.
📊 Tracking Different Ad Formats with Voluum
Voluum is built to be ad format agnostic. It supports a massive range of formats, including native ads, display banners, pop-unders, push notifications, search ads, social media ads, email, and video. The fundamental principle remains the same for all of them: the user must click a Voluum campaign URL.
How to Track Native Ads
Native ads, which blend into the content of a platform, are a favourite for many affiliates. Tracking them properly is key to success.
Platforms like Facebook or Google often have their own native tracking systems, but Voluum provides a more centralised view.
The real advantage comes from Voluum’s redirect tracking. When you run a native ad on a platform like Taboola or Outbrain, you simply use your Voluum campaign URL as the destination for your ad.
Here’s the flow:
This setup allows for powerful A/B testing of your landing pages, which is something pixel-based systems struggle with. You can test multiple headlines, images, and CTAs on your landers to see which combination converts best for traffic from specific native ad placements.
🔍 How to Track Social Media Ads in Voluum
Tracking social media ads, especially from a giant like Meta (Facebook and Instagram), is a common requirement for performance marketers. Voluum integrates with these platforms to give you granular insights that go beyond what the platform’s native dashboard might show.
To get started, you first need to set up Facebook as a traffic source within your Voluum panel. The key to unlocking detailed data is using dynamic tracking tokens.
These are special placeholders you add to your ad’s destination URL in the Facebook Ads Manager. When a user clicks your ad, Facebook automatically replaces these tokens with real data about the click.
You can track a whole host of information using Facebook’s dynamic tokens:
| Token | What It Tracks | Example |
|---|---|---|
| {{campaign.id}} | The unique ID of your Facebook campaign. | 123456789 |
| {{adset.id}} | The unique ID of your ad set. | 987654321 |
| {{ad.id}} | The unique ID of the specific ad. | 555444333 |
| {{campaign.name}} | The name you gave your campaign. | UK – Android – LeadGen |
| {{ad.name}} | The name of your specific ad creative. | VideoAd_Blue_CTA |
| {{placement}} | Where the ad was shown. | Instagram_Stories |
| {{site_source_name}} | The specific publisher within the Audience Network. | H_AN |
By adding these to your Voluum campaign URL, you can see in your Voluum reports exactly which campaign, ad set, creative, and even placement is driving your conversions.
For example, the {{placement}} token will tell you if a click came from the Facebook News Feed or Instagram Stories, allowing you to optimise your budget towards the most profitable placements.
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📺 Tracking Video, Push, and Other Formats
The logic extends seamlessly to other ad formats.
📊 Optimising Your Campaigns with Voluum’s Data
Tracking is only half the battle. The real value is in using that data to make more money. Voluum is packed with features designed for this purpose. With its super-fast reporting, you can monitor over 30 metrics for every visit, click, and conversion in real-time.
This speed is a massive competitive advantage. Instead of finding out a campaign was a flop after you’ve spent your daily budget, you can get real-time alerts for unusual activity, like a sudden drop in conversions or a spike in click costs.
Once the data is flowing in, you can use Voluum’s automation tools to act on it:
For any marketer juggling multiple traffic sources and ad formats, this level of centralised control and automation is a game-changer. It allows you to move faster, make smarter decisions, and ultimately increase your ROI.
Voluum effectively fills the gaps that tools like Google Analytics leave open, giving you a complete picture of your paid and organic traffic performance.
💡 Final Thoughts
Voluum tracking eliminates the chaos of managing multiple ad formats across different platforms. Instead of wasting 3-4 hours daily checking separate dashboards, you get real-time data from all your campaigns in one place.
The automation features alone can boost your conversion rates by 25-40% by automatically optimizing traffic flow. Plus, catching bad traffic sources early saves serious cash – we’re talking hundreds of dollars in wasted spend.
Don’t forget to snag that 40% Voluum discount with our special coupon before it expires.
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